LENDINGQB® AND MORTGAGE IQ® CRM INTEGRATE LOAN ORIGINATION WITH CUSTOMER RELATIONSHIP MANAGEMENT TO CREATE AN END-TO-END MORTGAGE BANKING SYSTEM
MIQ Marketing
COSTA MESA, CALIF./ SEPTEMBER 19, 2018 (STL.News)
Mortgage iQ CRM, the leader in Enterprise CRM for Lenders today announced an enhanced integration between Mortgage iQ CRM and LendingQB’s LOS. The combined technologies represent a significant time savings and data integrity benefit for retail and wholesale mortgage lenders.
Mortgage iQ is an Enterprise CRM system built specifically for the mortgage industry. Mortgage iQ streamlines lead management, provides strong sales force and marketing automation including lead tracking/qualification, credit analysis, loan scenarios plus personalized websites and landing pages with an integrated Loan Application and Tracking Portal for Borrowers and Real Estate Partners or Brokers. It then completes the workflow with loan pipeline tracking, automated marketing tracks as well as integration with back-end lending systems such as LendingQB alleviating redundant data entry.
Lenders utilizing Mortgage iQ through LendingQB can expect a robust and rapid transmission of key data at targeted intervals that maximizes efficiency in the mortgage marketing, sales and origination process.
“Both CRM’s and LOS’s are large and complex platforms,” said David Colwell, vice president of LendingQB strategy. “Ensuring a smooth and effective integration between the two is typically a massive undertaking that takes more resources than most lenders have. By utilizing LendingQB’s OpenAPI, Mortgage iQ was able to build a robust integration with our LOS that is effective and easy to manage, enabling our lenders to leverage the powerful features of our respective platforms in less time and at a lower cost.”
Unlike many other mortgage-focused CRM products, Mortgage IQ has specific support for retail and wholesale lending, an important distinction that is unique in the CRM industry. According to Chris King, CEO of Mortgage iQ CRM, “Retail lenders operate in a completely different manner from wholesale lenders, especially from a sales and marketing perspective. We know that many lenders, especially LendingQB clients, support multiple channels. Our ability to satisfy their entire organization with channel-specific features is crucial and one of the reasons we chose to partner with LendingQB.”
About LendingQB:
LendingQB is a provider of an innovative web-based loan origination system (LOS) and continues to extend market-leading integrations that provide lenders a flexible, innovative workflow. The LOS’ open-architecture application program interface (API) enables lenders to select the tools that best help their efficiency. The LOS was cited in the STRATMOR Group’s December 2016 Technology Insights report as achieving an end user effectiveness rating of 93%, top marks amongst the major LOS providers. For more info, visit lendingqb.com.
About Mortgage iQ CRM:
CRMnow is a leading provider of Enterprise Level CRM applications software for Wholesale, Retail and Consumer Direct mortgage companies and is hosted in a Private Cloud environment. Mortgage iQ enables our customers to sell, market and service customers across all business roles and processes. We have over 25 years combined experience in providing CRM technology and Best Practice within the Lending Industry.
Note to Editors: CRMnow and Mortgage iQ are registered trademarks of King Technology Group, LLC. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only. For more information about Mortgage iQ, please visit http://www.mortgageiqcrm.com
